Partnership Prospectus  ·  Confidential
The Carrick Preferred Partner Program

Standing access to the clinicians who choose the tools

A vetted, subscription-based partnership that places your company in front of Carrick Institute scholars — the neurology-focused clinicians who evaluate, recommend, and buy specialized clinical products — and gives you first position on every opportunity we open.

Why we built this

A partnership only works when all three sides win

We don't sell exposure for its own sake. Every Preferred Partner placement is built to hold up to the same question from three directions — which is exactly why our scholars trust what appears alongside their education.

FOR YOU

Qualified access

Direct, standing exposure to a concentrated audience of licensed clinicians who purchase and recommend clinical products — and first choice on every promotional opportunity we release.

FOR CARRICK

Aligned partners

A vetted roster of companies whose products genuinely serve our scholars, supporting the Institute without ever compromising the independence of our education.

FOR SCHOLARS

Vetted resources

A curated directory of partners worth a clinician's attention — clearly identified as partners, never disguised as curriculum, and genuinely useful in practice.

Who you reach

Not a large audience. The right one.

Carrick Institute scholars are functional-neurology and integrative-health clinicians — the doctors who own practices, select clinical devices, and recommend products to patients every week.

These are the buyers most consumer channels can't reach and most banner networks can't identify: credentialed professionals whose single purchasing decision can be worth thousands to hundreds of thousands of dollars, and whose recommendation carries downstream to every patient they see.

Value here isn't measured in raw impressions. It's measured in purchase authority, clinical influence, and lifetime value — the reasons a qualified clinician audience commands a premium.

Reach snapshot

The Carrick footprint

Total provider reach~30,000
Past & current customers18,491
New site visitors / year~160,000
Clinical Tools page / week748
Clinical Tools launched March 2026 with a limited catalog and no dedicated promotion. Traffic reflects organic discovery only.
What a placement actually does

One listing. No ad spend. Real traffic and real sales.

The best argument for this program is what our Clinical Tools page is already doing — with a handful of items, months old, and no promotion behind it. This is the floor, not the ceiling.

"A single curated placement, discovered organically, is already moving product every month."
Live clinical-tools performance

What organic discovery is producing today

The top-performing tool on the page averages 118 visits per week, with 1.2 minutes of engagement time and a 37.1% click-through to the partner.

Because that partner uses a Carrick affiliate tracking link, we can see the result directly: roughly 2.1 units sold per month of a $5,000 clinical product — traffic and conversion generated by the listing alone, before any campaign, email, or event support.

A placement in our toolbar, discovered organically, is already a revenue channel. Promotion only compounds it.

What a relationship can become

From a listing to a flagship collaboration

One partner began exactly where you would — present to our scholars through Carrick. From there, the relationship grew into a co-developed clinical tool, a dedicated educational course, and a launch campaign built with our faculty.

Six-figure revenue generation, with hundreds of devices sold

A device our faculty helped adapt and teach reached scholars through a single coordinated campaign and produced six-figure partner revenue with hundreds of units sold — and the partner has returned for their next project. The Preferred Partner Program is the on-ramp to relationships like this: it puts you in the room, in front of the audience, and first in line when the next opportunity opens.

What every partner gets

Your standing place in the Carrick ecosystem

A Preferred Partner subscription is your permanent foothold with our scholars — plus priority access to everything we open beyond it.

A dedicated partner profileA full branded page — your story, video, clinical tools, testimonials, FAQ, promo code, and a lead form — built and hosted by Carrick.
Your logo on the Preferred Partners pagePresence in the curated directory scholars browse when they're looking for tools and companies worth trusting.
First choice on every opportunityPreferred Partners are notified first, first-come-first-served, whenever we release sponsorships, campaigns, or placements — before anyone outside the program.
Permission-based lead captureA lead form on your profile routes interested, consenting clinicians directly to you — real prospects, collected the right way.
Your introductory rate, locked for your full termYour rate is fixed at signing against today's pre-promotion traffic — no increases for the length of your term, even as we promote the page. Renewal re-prices to the promoted audience, so today's rate is the lowest you'll see.
Priority access, illustrated

The opportunities you get first dibs on

Sponsored lectures
Align your brand with the education itself.
Scholarship opportunities
Fund access and build lasting goodwill.
Email campaigns
Dedicated sends and newsletter inclusion.
Social campaigns
Reach scholars where they already follow us.
On-site ad space
Placement across high-traffic Carrick pages.
Event access
Exhibitor tables, demos, and course presence.
Scholar discount codes
Trackable offers that convert and prove ROI.
Lead capture
Permission-based prospects routed to you.

Opportunities are released throughout the year. Preferred Partners are always notified first. If no partner claims an opportunity, we reserve the right to offer it outside the program.

See what you get

Your own partner profile, built by Carrick

Every Preferred Partner receives a dedicated, professionally designed profile page — hosted on Carrick Institute and built to convert a browsing clinician into a lead. Here's a sample of what yours could look like.

Branded heroYour logo, category, and partner-since badge — front and center.
Clinical tools catalogYour products, featured in the directory scholars browse.
Scholar offer & codeA trackable discount that ties interest to real conversions.
Lead formPermission-based prospects routed straight to your team.

Sample profile shown for illustration. "Meridian Neurodiagnostics" is a fictional company created to demonstrate the layout; your profile is built from your own brand, products, and content.

Two levels of visibility

Choose your standing

Every partner gets the full program. Premiere Preferred adds prominence — for partners who want to be the first name a scholar sees.

Standard

Preferred Partner

Your standing place in the Carrick ecosystem.
  • Dedicated partner profile page
  • Logo on the Preferred Partners page
  • First notice on every opportunity
  • Rate locked for your full term
  • Permission-based lead capture
From $99/mo on a 12-month term.
Rates & renewal

An introductory rate that rewards committing early

Subscribe for 6, 12, or 24 months. Longer terms carry a lower monthly rate — locked for the full period — and the 24-month term holds today's $99 rate for a full two years. Premiere Preferred is 2× the corresponding Preferred rate. These are introductory rates: renewal is priced against the promoted audience, so today's rate is the lowest it will be.

Term Preferred Partner Premiere Preferred
24 monthsBest value $99per month · locked 2 years $198per month · locked 2 years
12 months $99per month $198per month
6 months $129per month $258per month
Rates shown are introductory rates for your first term, set at signing against current traffic and held for the full term — with no increase even as we promote the partner directory. At the end of your term, renewal is priced at the prevailing CPM on the then-current, promoted audience — estimated at approximately $150 CPM once the directory is promoted (versus ~$125 CPM fair market value today). A one-time $300 profile setup fee applies (waived for Charter partners — see below).
How the rate is anchored

Fair market value is $125. Your first term: about $30.

Published rate cards from established medical publishers set the going rate for reaching healthcare professionals. Here's where the market sits — and where a Preferred Partner listing lands against it on an effective-CPM basis.

Cleveland Clinic Journal of MedicineRun-of-site digital$120
Cleveland Clinic Journal of MedicineHomepage takeover$200
CHEST / Am. College of Chest PhysiciansWebsite banner, specialty HCPs$160
J. of Managed Care & Specialty PharmacyDigital banner$150
Psychiatrist.comSite banners, physician reporting$115
Carrick Preferred Partner listingCurated placement + priority access~$30

Fair market value for a curated HCP listing like this is about $125 CPM — squarely within the range published medical publishers charge.

Our Clinical Tools page already sees about 3,240 visits a month — organically, before any promotion. Because your introductory rate is locked against that pre-promotion traffic, a first-term Preferred Partner listing works out to an effective ~$30 CPM: roughly a quarter of fair market value.

That introductory rate holds for your entire first term, even as we promote the directory and traffic climbs. At renewal, your rate re-prices to the prevailing CPM on the larger, promoted audience — which is exactly why joining now, and locking today's rate, is worth doing before the audience grows.

Introductory effective CPM reflects the current ~3,240 monthly visits to the Clinical Tools / partner directory page, shared across listings, priced at the published 12-month introductory rate. It is an introductory rate for your first term; see Rates & Renewal for how renewal is priced. A curated placement is distinct from — never a substitute for — Carrick Institute clinical endorsement.
Today's rate is the lowest it will be

Your introductory rate is locked against today's pre-promotion traffic. As we promote the directory, renewal re-prices to the prevailing rate — unless you join as a Charter partner and keep 25% off, every renewal.

$150 $125 $112 $75 $30 $0 Fair market value ≈ $125 CPM First term (introductory) First renewal Ongoing ~$30 CPM ~$150 CPM ~$112.50 CPM Standard renewal Charter · 25% off
Introductory rate (all partners, first term)
Standard renewal — prevailing rate
Charter renewal — 25% off, every term
Over successive terms, a Charter partner pays roughly $112.50 CPM at renewal versus $150 for a standard partner — a standing 25% edge that holds for as long as the partnership never lapses.

Illustrative. Introductory ~$30 effective CPM reflects current ~3,240 monthly visits to the partner directory page, shared across listings, at the published 12-month introductory rate. Prevailing renewal CPM (~$150) is an estimate based on anticipated promoted traffic and is not guaranteed; fair market value today is approximately $125 CPM. Charter renewal shown at 25% below the prevailing rate.

The math from your side

A single sale covers the year — many times over

At the introductory 12-month rate, a full first year as a Preferred Partner runs $1,188. For a partner selling a $5,000 clinical product at typical margins, less than one sale covers the entire annual subscription.

Everything after that — and our live clinical-tools data already shows around 2 units a month moving through a single organic listing — is upside.

<1
sale of a $5,000 product to cover a full year as a Preferred Partner

Illustrative break-even based on the introductory 12-month rate and a $5,000 product at a 50% contribution margin. Renewal is priced at the prevailing CPM. Actual results depend on your product, margin, follow-up, and activation, and are not guaranteed by Carrick Institute.

Founding cohort · By invitation

The Charter Round

Limited founding cohort

Charter partners join before we promote the directory — which means they lock in today's traffic-based rate before the audience grows. These founding terms are offered once.

Today's introductory rate, locked for your termYour low pre-promotion rate holds for the full length of your first term — up to 12 months — with no increases as traffic climbs.
$300 setup fee waivedWe build your full partner profile at no setup cost — a benefit reserved for the founding cohort.
25% off every renewal — for as long as you stayCharter partners renew at 25% below the prevailing rate, and keep that standing discount on every renewal — as long as your partnership never lapses.
A discount that compoundsWhile standard partners renew at the prevailing rate (estimated ~$150 CPM once promoted), your 25% Charter discount applies each term — worth more every year as the audience grows.
Founding-partner badgeA permanent mark of founding status on your profile and the partner directory — social proof that only gets scarcer.
Capped cohortThe Charter Round is limited by design. Once the founding seats are filled, these terms close.
How partnership works

Vetted, not sold to everyone

Preferred Partners are evaluated, not simply enrolled. That standard is what keeps the directory worth a clinician's trust — and worth your investment.

01

Request

Submit a short partnership request, or accept a Charter invitation, to start the conversation.

02

Vet

Our committee reviews your offering for genuine fit and value to Carrick scholars.

03

Build

We build and publish your profile, lock your rate, and activate your listing and lead form.

04

Grow

Get first notice on every opportunity, add activations as you go, and measure results.

Where we draw the line

A Preferred Partnership is a paid, clearly-labeled sponsorship and directory placement. It is never presented as course curriculum, and it is never described as a Carrick Institute clinical endorsement. Partner placements are visually and structurally distinct from our education, disclosed to scholars, and held to honest claims. That discipline is the reason our scholars trust what appears beside their learning — and it is precisely what makes your placement valuable.

What you'll see

Every partnership comes with a measurement plan

You'll know what's working. We agree on the metrics before anything goes live, and report against them on a set cadence.

Profile & listing trafficVisits, unique visitors, engagement time, and click-through to your site.
Lead capturePermission-based form submissions from consenting clinicians, routed to you.
Discount-code activityTrackable scholar codes tie interest directly to redemptions and sales.
Affiliate / attributed salesWhere you use a Carrick tracking link, attributed unit and revenue reporting.
Campaign performanceFor any activation you add: sends, opens, clicks, scans, and conversions.
A clear renewal pictureResults reviewed against agreed targets so renewal is a decision, not a guess.

Scholar data is collected on a permission basis and handled in line with applicable privacy requirements and consent. Carrick Institute does not provide partners with personally identifiable scholar data outside of opt-in lead capture.

Preferred Partners only

List your tools in the Clinical Tools directory

The Clinical Tools page is where scholars go when they're deciding what to bring into practice — the same placement already producing organic traffic and sales for current partners, with no ad spend behind it.

As an active Preferred Partner, you can add your products to that directory as a paid listing — each tool with its own catalog entry, imagery, description, and a path straight to your profile and lead form.

  • Available exclusively to active Preferred Partners
  • Each listing is a full catalog entry in the directory scholars browse
  • Priced per tool, so you list exactly what you want in front of clinicians
  • Lock your rate for 6, 12, or 24 months to prevent any price escalation
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